Utilizing Social Media as a Digital Strategic Communication Tool to Address Misconceptions about Homeschooling in Pakistan

Abstract

This research investigates how homeschooling parents in Pakistan leverage social media to combat some misconceptions, like elitism and lack of rigor, which are associated with homeschooling. Even though homeschooling is becoming increasingly common in Pakistan as an alternative to formal schooling, it is still quite misunderstood. This study attempts to answer the following questions: 1. How do homeschooling parents in Pakistan challenge these misconceptions using social media? 2. What specific content do they share to influence public perception? A qualitative research design was employed, collecting data from ten homeschooling parents located in metropolitan areas (Karachi, Lahore, Islamabad) using semi-structured questionnaires. The data were subjected to thematic analysis to address the primary areas of social media advocacy and myth-busting. Results show that while social media is a powerful tool for sharing personal experiences and correcting misconceptions, persistent stereotyping remains a barrier. The research concludes that, in the context of Pakistan, homeschooling can be better understood, misconceptions accurately addressed, and supportive networks constructed with the strategic use of social media. Active policy support and greater representation are essential for enduring change.