An Econometric Analysis of Household Meat Demand in District Charsadda, Khyber Pakhtunkhwa, Pakistan

Abstract

Meat is an important source of protein and essential nutrients, and its consumption is influenced by various socioeconomic and market factors. This study estimates the demand for mutton, beef, poultry, and fish in District Charsadda, Khyber Pakhtunkhwa, Pakistan. Primary data were collected from 100 households using a structured questionnaire. Multiple regression models were employed to examine the effects of own prices, cross prices, household income, and adult equivalent household size on meat demand. The results indicate that the own prices of all meat products are negatively related to their respective quantities demanded, while household income positively influences the demand for mutton, beef, and fish. Cross-price effects suggest substitution relationships among different meat types, although most were statistically insignificant. The findings highlight the importance of income and price factors in determining household meat consumption patterns. The study recommends policies aimed at increasing household purchasing power and improving livestock market efficiency to enhance food security and nutritional outcomes.