Exploring the Influence of Brand Authenticity on Consumer Behavior: Insights from Generation Y Consumers in Pakistan. The Critical Review of Social Sciences Studies, [S. l.], v. 3, n. 1, p. 761–781, 2025. DOI: 10.59075/gwwkp280. Disponível em: https://thecrsss.com/index.php/Journal/article/view/186.. Acesso em: 13 nov. 2025.