The Effect of Price Sensitivity on Purchase Targets in Modern Retails: The Mediating Character of Consumer Emotional Reaction. The Critical Review of Social Sciences Studies, [S. l.], v. 3, n. 1, p. 511–524, 2025. DOI: 10.59075/hnprg145. Disponível em: https://thecrsss.com/index.php/Journal/article/view/169.. Acesso em: 18 oct. 2026.