The Role of Social Media in Promoting Climate Change Awareness and Media Literacy in Sindh, Pakistan

Abstract

Climate change is quickly becoming a severe and complicated problem in Pakistan. It has been becoming worse for the country for many years.  Even though government policymakers and lawyers have tried to reduce these dangers in a number of ways, they haven't been very successful. The main reason for this is that people don't know enough about climate literacy.  (Jan et al., 2020).  This study investigates the present state of climate change awareness in Sindh and emphasises the role of social media and social activists in improving environmental consciousness and media literacy.  The findings, derived from a qualitative, descriptive, and analytical methodology, indicated that a pervasive lack of public awareness regarding climate issues is a significant impediment to the efficacy of these activities.  An effective environmental awareness social media campaign must originate from the public, rather than exclusively from policymakers or elites. Promoting climate literacy through accessible platforms such as social media is essential.  The report stresses the need for nationwide plans to raise knowledge about climate change and media literacy, with the goal of giving local communities the tools they need to take action against the urgent climate issue.