Sociocultural Attitudes towards Appearance and Social Networking Addiction among Young Adults

Abstract

The present study investigated the possible relationship between sociocultural attitudes toward appearance and social networking addiction among young adults. It also looked at how young persons' sociocultural views on looks and their addiction to social networking differed by demography (gender and age). Convince sampling strategy was used to choose the sample of 384 young adults from Post Graduate College Mansehra and Hazara University Garden Campus Mansehra.  Data was gathered using a demographic sheet, the Sociocultural Attitudes towards Appearance Questionnaire 4 Revised (SATAQ-4R), and the Social Media Addiction Scale Student Form (SMAS-SF). Young adults' social networking addiction and sociocultural attitudes toward appearance were found to be significantly positively correlated by the correlational analysis. A significant age-based difference was found in social networking addiction and sociocultural attitudes toward appearance. Sociocultural attitudes towards appearance and addiction to social networking were higher among young adults under the age of twenty. This research will help young individuals use social networking more productively because they use it more frequently. Furthermore, this study will help young people manage and cope with the social views that surround beauty.