The Impact of Social Media on Creativity and Collaborative Learning in Higher Education: A Student's Perspective

Abstract

This study examines the impact of social media on creativity and collaborative learning among university students from Lahore, Pakistan. Using a quantitative research design, a cross-sectional survey was conducted, and data was collected through a structured questionnaire. A sample of 600 students from six universities, including public and private institutions, participated in the study. Stratified random sampling was employed, and responses were analyzed using SPSS. Descriptive statistics, independent sample t-tests, and One-Way ANOVA were used to assess variations in student perceptions. The findings highlight the role of social media as a tool for enhancing creativity and fostering collaborative learning among students. The study also explores gender-based and institutional differences in social media usage for academic collaboration. Ethical considerations were strictly followed, ensuring voluntary participation and data confidentiality. The results contribute to a deeper understanding of digital learning environments in higher education.