Portrayal of Women in Netflix Movie “Greta”: A Content Analysis

Abstract

Film Dramas & motion pictures are Consider as a powerful medium of mass media. Similarly, Netflix is promoting our social norms and values, but at the same time they are affecting our moral Values & violating ethical guidelines. The current research attempts to analyze the movie, Greta. Content Analysis method was used for data collection with the help of Purposive sampling techniques. The findings of the research suggest that the Netflix movie Greta are showing more unethical content & violating ethical guidelines. The results prove that most of the Female characters are violating moral guidelines in Netflix film Greta. These visual elements create a powerful and remarkable experience for the viewers, deepening their connection with the characters.